Honolulu Twestival to Benefit the Blood Bank of Hawaii
23 February 2011
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Blood Bank of Hawaii (BBH) is excited to have been selected as the beneficiary of

Honolulu Twestival 2011. We are grateful for the opportunity to partner with Twestival to
heighten awareness about the important need for blood donation, stimulate interest for
the next generation of donors and increase the number of first-time donors.
 
Background
 
Blood Bank of Hawaii (BBH) is a non-profit organization that provides blood to civilian
hospitals throughout the state and has been serving Hawaii’s patients since 1941.
BBH is committed to providing a safe and adequate supply of blood, blood products
and related transfusion services to the patients of Hawaii. Licensed by the FDA and
accredited by the American Association of Blood Banks, BBH is also a member of
America’s Blood Centers, the nation’s largest network of community-based blood
programs.
 
Benefits: Awareness and Resources
 
With Twestival promoting BBH as a beneficiary, the impact is immediate. BBH becomes
more visible and the need for blood is brought to the forefront of our targeted audience.
This will also provide BBH with compassionate and committed (people) resources
who may be interested in partnering with us, maximizing the investment endowed by
Twestival.
 
Objective: Raising Awareness
 
Donors are needed every day to maintain an adequate blood supply to fulfill Hawaii’s
blood needs. National statistics show that 60 percent of the population will need blood
sometime in their lives, yet only two percent of Hawaii’s population donates blood.
 
In 2010, more than 27,000 donors contributed approximately 60,000 pints of blood to
the statewide program. While approximately 5,000 loyal donors give the gift of life on a
regular basis, many donors donate just once a year.
 
The need for new donors never ends. Each year we need about 7,000 first-time donors
to meet the blood needs of Hawaii. Social media is a great tool for reaching the next
generation of blood donors.
 
Project: Digital Media Messaging
 
To generate awareness and interest for the next generation of blood donors, BBH
needs to develop a digital media library of short clips (three to five minutes in length)
with compelling messages to reach the online audience. We would like to develop both
educational messages as well as testimonials that can be streamed online through
interactive outlets including YouTube, Facebook, BBH website, blogs, etc. These clips
can also be used for presentations, in particular for our high school and college student
donors.
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